Project
Modon Express: Building a Consistent Brand Presence Across Digital and TV
Client
Services
Digital Marketing
Social Media Strategy & Content
Brand Face Management
Advertising Video Production
TVC Production
Year
2025
The Challenges
Turning a door-to-door delivery service into a recognizable consumer brand
Modon Express operates in Iraq’s highly competitive door-to-door delivery market, where brands compete not only on service and coverage, but also on how consistently they remain present in front of customers. The challenge was to build a sustained marketing presence rather than rely on isolated campaigns or occasional promotional content. Modon Express needed a clear content direction, recognizable on-camera personalities and a production system capable of supporting both the fast pace of social media and larger advertising productions. The objective was to bring these elements together under one consistent brand presence across digital platforms and television.
our approach
One marketing direction across content, brand faces and advertising production
Dozan managed the digital marketing and content direction for Modon Express, developing a continuous stream of social media content built around the company’s services, audience and position in the delivery market. A major part of the approach was creating recognizable human touchpoints for the brand. Nabawia, through Nabawia Team, and Nabaa were introduced as advertising faces for Modon Express, allowing the brand to communicate through recurring personalities rather than disconnected appearances across campaigns. Alongside ongoing digital content, the production scope extended into television advertising. Two TV commercials were developed and produced to give Modon Express larger campaign assets while maintaining continuity with the communication established across its social platforms. Across the collaboration, the team produced 155 social media videos, creating a substantial content library designed to keep the brand active, visible and consistent across its digital channels.
the result
157 video productions across social media and television
The collaboration established an integrated content and advertising operation for Modon Express, connecting day-to-day digital marketing with dedicated brand faces and larger-scale commercial production. A total of 155 social media videos were produced alongside 2 television commercials, giving the brand 157 individual video productions across digital and TV. With Nabawia and Nabaa serving as recurring advertising faces, the communication also gained greater continuity across different campaigns and content formats. The result was a unified body of marketing content built around one brand direction—from ongoing social media communication to television-level advertising production.
157
Social Media Videos & TV Commercials
2
Advertising Faces
40M+
Social Media Views
