Project
O3 Ozoon: Building a Fashion Brand Across Content, Campaigns & Retail
Client
Services
Social Media Strategy & Content
Digital Marketing
Advertising Video Production
Brand Face Management
Influencer Campaign Management
Creator Campaign
UGC Campaigns
Creative Strategy
Short-form Content
Year
2026
The Challenges
Bringing one of Iraq’s established fashion brands into one consistent content direction
O3 Ozoon already had a strong retail presence, recognizable brand faces and an active audience across its digital platforms. The challenge was not simply to produce more content, but to organize the brand’s communication around a clearer and more consistent direction. With fashion products, promotional campaigns, retail activity and well-known personalities all forming part of the brand’s presence, the content needed to work across several objectives at once: presenting products effectively, maintaining O3’s energetic personality, supporting advertising campaigns and keeping the brand connected to its audience. The work also needed to translate naturally between digital content and the physical retail experience.
our approach
One integrated direction across content, media and retail activation
During our engagement with O3 Ozoon, Dozan worked across multiple parts of the brand’s marketing activity rather than treating social media, advertising and production as separate tasks. We developed and produced a large volume of social media content designed around O3’s products, campaigns and overall visual direction. A key part of the content strategy was built around the brand’s three main faces: Ali Al-Khalidi, Nashat Akram and Baraa Al-Azzawi. Each personality brought a different presence to the brand, allowing the content to move beyond traditional product communication and create more recognizable, personality-led formats. Alongside organic content development, Dozan managed O3’s paid promotional campaigns, aligning advertising assets with the ongoing social media direction and the brand’s commercial priorities. Our production work also extended into O3’s physical retail presence through the coverage and production of content for the opening of one of its branches in Al-Mansour, Baghdad, connecting the excitement of the new location with the brand’s digital communication.
the result
A connected content, campaigns and brand activity
Within collaboration, O3 received an integrated body of marketing work covering social media content, creative development, paid advertising and retail activation. Instead of relying on a single content format, the work combined product-focused communication, personality-led content featuring the brand’s main faces, promotional assets and on-ground production. The result was a broad content foundation that reflected O3 not simply as a clothing retailer, but as a fashion brand with recognizable personalities, an active retail presence and multiple ways to engage its audience.
3
Featured Brand Faces
1
Branch Opening Production
360°
Content, Media & Retail Activation
