Project
Al-Waseet & Zain Mart: Announcing a New Logistics Collaboration
Client
Services
Corporate Communication Strategy
Contract Signing Event Coverage
Spokesperson Messaging
Advertising Video Production
Social Content Production
Year
2026
The Challenges
Turning a contract signing into a clear corporate announcement
Al-Waseet Fast Delivery entered into a logistics collaboration with Zain Iraq for Zain Mart, creating an important opportunity to communicate the agreement to customers, partners and the wider business community. The challenge was not limited to documenting the contract signing. The collaboration needed to be introduced through a clear and coordinated corporate narrative that explained the significance of the agreement, represented Al-Waseet professionally and gave each spokesperson a defined role within the announcement. The communication also needed to balance the identities of both companies while keeping Al-Waseet’s logistics role clear throughout the event coverage and the final video content.
our approach
One coordinated message across the event, speakers and video content
As Al-Waseet’s dedicated marketing team, we planned and managed the company’s communication throughout the contract-signing event. Our role included structuring the main announcement, defining the communication angle of the collaboration and planning the content required to present Al-Waseet and Zain Mart within one coherent story. We prepared the speaking direction and key message for each of Al-Waseet’s representatives: Ali Al-Khalidi and Taiba Khalil as the company’s on-camera brand faces, and Ibrahim Hamed, General Manager of Al-Waseet Fast Delivery, as the executive spokesperson. Each speaker was assigned a specific communication role to avoid repetition and ensure that the final content addressed the collaboration from complementary perspectives. The event was then covered in detail through formal signing shots, brand interactions, individual statements and supporting footage. The production was developed into a principal contract-signing video, an advertising video announcing the logistics collaboration and three individual spokesperson videos.
the result
Five coordinated videos from one corporate milestone
The project transformed the signing of Al-Waseet’s logistics agreement with Zain Iraq for Zain Mart into a coordinated corporate communication rollout. Based on the described deliverables, five video assets were produced: one advertising video announcing the collaboration, one principal video documenting the contract signing, and three individual spokesperson videos featuring Ali Al-Khalidi, Taiba Khalil and Ibrahim Hamed. By assigning a distinct communication purpose to each speaker, the content avoided repetition and presented the collaboration through brand, customer-facing and executive perspectives. The final output provided Al-Waseet with a complete set of communication assets that could be distributed across its digital platforms while preserving a consistent message, professional representation and clear positioning as Zain Mart’s logistics collaborator.
5
Video Deliverables
3
Featured Spokespeople
1
Logistics Collaboration
