Project

Apple — iPhone & MacBook Creator Campaign

Client

Services

Creator Campaign

Advertising Talent

Product Storytelling

Social Video Production

Year

2024

The Challenges

Translating a global product story for the Iraqi market

The campaign required creator-led content that could introduce Apple products to Iraqi audiences while maintaining the clear, premium, and product-focused communication associated with the brand. The rollout covered two distinct product lines—iPhone and MacBook—each requiring content that felt natural, informative, and locally relevant.

our approach

One recognizable creator across iPhone and MacBook

Through Nabawia Team, Nabawia participated as the contracted advertising talent across a structured rollout of 12 social videos. While Apple collaborated with multiple creators on iPhone content, Nabawia was the only creator selected for MacBook content within this specific campaign. The work was commissioned directly through Apple’s Middle East regional team, while the engagement was managed through Nabawia Team under its exclusive talent-management agreement with Nabawia.

the result

A consistent creator presence across two Apple product lines

The collaboration delivered twelve social video assets across iPhone and MacBook. Nabawia’s participation extended from iPhone content into MacBook, making her the sole advertising talent selected for MacBook content. Each campaign caption also credited the Iraqi retail partners specified directly by Apple. This project was managed through Nabawia Team under its exclusive talent-management agreement with Nabawia and is presented as part of the wider portfolio of Al-Waraq Al-Asmar Company for Trade and Digital Marketing, the company behind Nabawia Team and Dozan.