Project
1001 FIFA League 2023 Iraq
Client
Services
Advertising Talent
Promotional Campaign
Broadcast Promotion
Year
2023
The Challenges
Taking esports beyond the gaming community
1001 FIFA League needed to reach beyond the core gaming community and introduce competitive FIFA as a television entertainment format for a wider Iraqi audience. The promotional rollout required recognizable personalities who could connect esports, football culture, and mainstream media.
our approach
Personality-led promotion for a televised esports competition
Through Nabawia Team, Nabawia appeared alongside Khalid Omran as an advertising face for the program. The promotional content introduced the competition through familiar Iraqi personalities while highlighting its competitive format and connection to football and gaming audiences.
the result
Bringing competitive gaming to a wider Iraqi audience
The campaign supported the rollout of a FIFA competition that brought together 512 participants, with 16 players advancing to the final stages. The televised format combined competitive gameplay, match commentary, and studio analysis, while Nabawia and Khalid Omran gave the promotional campaign a recognizable public presence.
512
Participants
16
Finalists
TV
Broadcast on Al Sharqiya
